Renault Twingo Fashionchallenge

Objective

Renault aimed to position the Twingo as a lifestyle vehicle appealing to fashion-conscious consumers through social engagement. The campaign leveraged the fashion market by partnering with influencers to create an entertaining, shareable interactive experience that would drive brand awareness and online buzz around the refreshed model.

Solution

The Twingo Fashionchallenge was an interactive quiz game where participants guessed the fashion style preferences of their friends, family members, and celebrity partners (Sanny Verhoeven, Misslipgloss, Lilian Bruijl, May-britt Mobach). Players who completed the challenge entered a drawing to win a complete makeover. Built by Wirelab, the experience featured a clean, fullscreen design with smooth animations in a teal and white color palette. The campaign ran across online (fashion and beauty blogs) and offline (shopping streets) channels, with promotion through social media hashtag #fashionchallenge.

Results

The campaign generated 22.8 million online impressions and attracted 11,140 participants with 91,321 clicks. The experience achieved an 18% virality rate, with participants organically sharing the campaign to reach an additional 1.2 million impressions via the #fashionchallenge hashtag. The project received an Awwwards Honorable Mention award in June 2016.