Win with Ninja – WebAR Lens
Open the game- Brand
- Red Bull
- Year
- 2019
- Objective
- Engagement
- Industry
- Food & drink
- Mechanic
- AR
Objective
Red Bull partnered with Twitch/esports influencer Tyler 'Ninja' Blevins in 2019 to drive engagement and sales of a limited-edition Ninja-branded can. The campaign targeted gaming and esports fans by creating an innovative no-download AR experience that bridges digital entertainment with a branded physical product.
Solution
The 'Win with Ninja' WebAR lens, powered by 8th Wall technology, enabled fans to summon Ninja's interactive avatar into their gaming rooms via smartphone camera or QR code—no app download required. Players photographed themselves with the AR avatar and submitted entries to a raffle offering prizes including a gaming match with Ninja at Lollapalooza Chicago, Ninja headbands (2,500 units), Red Bull gaming sticker sets (17,500 units), and five trips to meet Blevins in the US. The experience tied directly to a limited-edition Red Bull Ninja can, connecting the physical product to fan engagement.
Results
Not published.
