RIDE LIKE DOVI
Open the game- Brand
- Red Bull
- Year
- 2020
- Objective
- Engagement
- Industry
- Food & drink
- Mechanic
- Racing
- Platform
- Web
- Agency
- Zampediverse
Objective
Red Bull Italia partnered with Italian motorcycle racing legend Andrea Dovizioso to celebrate his career moments through an interactive game. The campaign aimed to engage fans in the MotoGP community, strengthen brand connection through sports sponsorship, and drive participation across both free and purchase-incentivized entry channels during the 2020 racing season.
Solution
Zampediverse developed an 8-bit styled advergame where players race alongside Dovizioso through the most exciting moments of his Grand Prix career. Players compete by overtaking opponents and collecting Red Bull cans to accumulate prize opportunities. The campaign offered dual participation paths: free entry where players could win Red Bull merchandise (caps), and purchase-based entry where Red Bull Energy Drink buyers at Autogrill locations could win branded coolers or a €1,500 digital experience with Dovizioso. The game was built for digital distribution and ran through September 7, 2020.
Results
Not published.
