Red Bull: Rap Jeu
Open the game- Brand
- Red Bull
- Objective
- Engagement
- Industry
- Food & drink
- Mechanic
- Quiz
- Agency
- Priska
Objective
Red Bull sought to engage French hip-hop audiences through interactive entertainment. The campaign leveraged the popularity of rap culture and gaming to build brand affinity and audience participation within the French-speaking market.
Solution
A rap-themed quiz/game experience created in collaboration with PopCorn 66 and Priska agency. The game engaged players with French hip-hop culture and references through interactive gameplay. Players could access the experience via a call-to-action directing them to the Red Bull platform.
Results
Not published.
