Clashem
- Brand
- Red Bull
- Year
- 2015
- Objective
- Engagement
- Industry
- Food & drink
- Mechanic
- Action
- Agency
- Loop
Objective
Red Bull launched Clashem as an interactive mobile app to engage users through quick video battles and community-driven content creation. The platform positioned video duels as a new form of entertainment where users could upload, judge, and compete with short-form video content. The goal was to build a viral user-generated content ecosystem around Red Bull's media brand.
Solution
Clashem is a free iOS mobile application featuring a Tinder-like mechanic where users swipe to choose between two videos competing in 5-second battles. Players can upload original video clips and vote on which video wins, with outcomes determined by community voting. The app includes user profiles tracking upload counts and win ratios, plus multiple leaderboards (global, following, and staff picks) to drive engagement and competition.
Results
During beta testing in summer 2015, the platform saw 950+ videos uploaded and 55,000 video battles played by users.
