Chordsurfer

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Brand
Red Bull
Year
2016
Objective
Engagement
Industry
Entertainment
Mechanic
Runner
Platform
Web
Agency
EPIC Agency

Screens

10 screens

Objective

Red Bull sought to promote Red Bull TV's Season of Festivals through an engaging digital experience. The brand briefed EPIC to develop an electronic music-themed game in WebGL within a two-month window, aiming to immerse audiences in the festival atmosphere and drive traffic to the platform.

Solution

Chordsurfer is a WebGL-based infinite runner game where players navigate through a music-driven festival world. Gameplay requires players to survive as long as possible by switching between three lanes, collecting musical instruments while dodging obstacles and gaps. The game features procedural generation with progressive difficulty scaling, eliminating the need for manually designed levels given the tight timeline. Audio elements serve as integrated gameplay mechanics, reinforcing the music-festival theme throughout the experience.

Results

Not published.