Made

Objective

Ray-Ban created a personalized HTML5 game to drive engagement and social sharing among their audience. The game leveraged Facebook integration to create a unique social hook—players were tasked with rescuing their actual Facebook friends who had been captured by the villain Dr Compliance, making the experience personalized and socially shareable.

Solution

Made was a puzzle-driven HTML5 game built with PhaserJS (which runs on top of PIXI.js) that pulled players' actual Facebook friends into the gameplay as characters in need of rescue. The game featured boss battles against Dr Compliance, jump mechanics, character customization, and progression through levels. The Facebook integration created natural social sharing incentives, as friends of the player would see themselves in the game.

Results

Not published.