BugHunter

Objective

Raiffeisenbank aimed to attract developer contacts for recruitment at an online conference. The campaign used an interactive game-based approach to differentiate talent acquisition efforts and engage developers during the hiring event.

Solution

A web-based game where players controlled a robot to search for and fix software bugs within a program, repairing both the application and computer system in the process. Top-performing players earned valuable prizes. The game was developed by FarFor and deployed as an online experience accessible during the conference.