Race Against Time - The Ultimate Pit Crew Game
- Brand
- Audi
- Objective
- Engagement
- Industry
- Automotive
- Mechanic
- Simulation & Strategy
- Platform
- Web
- Agency
- Doorn & Roos
Objective
Audi aimed to engage automotive enthusiasts through interactive digital entertainment, creating a branded playable experience aligned with pit crew and motorsport culture.
Solution
Race Against Time was an interactive pit crew game released in October 2011 by the Dutch agency Doorn & Roos, based in Utrecht. The game was developed by Tribewise, with online strategy and game development led by Matthijs Roumen and Bas Gezelle, and production support from Rhinofly and VizVis. Sound design was handled by Big Orange. The creative team included David Bergmans (art director) and copywriters Jeroen Flink and Wilbert Leering.
Results
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