Qualifio & Adopt: Boosting Customer Engagement Through Gamification.

Objective

Adopt, a leading French fragrance brand, aimed to transform occasional buyers into loyal, repeat customers. The brand needed to boost engagement, collect zero-party marketing data, and increase email opt-in rates through interactive experiences that would drive conversion and customer retention across seasonal campaigns.

Solution

Adopt launched a multi-format gamification strategy using Qualifio's platform, featuring interactive games including a Wheel of Fortune mechanic and seasonal quizzes. The campaign was distributed across omnichannel touchpoints: digital channels (email, website) and in-store activations. Campaigns were tailored to key holiday periods—Mother's Day, Christmas, Valentine's Day—each with distinct mechanics and prize incentives designed to encourage participation and drive immediate conversions.

Results

The Adopt campaign generated over 160,000 new marketing opt-ins within one year, with a conversion rate of 6 to 10% from engaged players to purchasers. Email click-through rates increased significantly through gamified journeys.