Cinema Marathon

Objective

Premier, a Russian film distribution company, sought to drive engagement and awareness for its upcoming film releases through interactive entertainment. The campaign aimed to connect audiences with the brand while promoting new Premier films through an engaging branded game experience.

Solution

A browser-based runner game hosted at kinomarathon.premier.one, developed by FarFor studio. Players navigated three distinct movie-themed locations, jumping over obstacles and platforms to reach a goal before time ran out. The game featured subtle Easter eggs referencing new Premier film releases. Winners received a subscription to the Premier streaming service. The game served as a promotional tool to engage users with Premier's film slate in 2024.