Банк ПСБ: "Финансовая головоломка" - веб‑викторина по финграмотности

Objective

PSB Bank, a Russian financial institution (ПАО «Промсвязьбанк»), needed to engage existing and potential customers in financial literacy while introducing its banking products and services. The campaign aimed to create a native, entertaining format that would educate users about money, entrepreneurship, and banking while building brand affinity through gamification.

Solution

A web-based quiz game where players select from themed categories (History of Money, Entrepreneurship, Currencies, Coins and Banknotes) and answer mixed-difficulty multiple-choice questions within time limits. Points are awarded for correct answers and response speed. Players receive a score and ranking position after each session, with results screens encouraging rematch attempts and friend competitions through sharing. The experience was designed for short gaming sessions with repeat-play incentives, seamlessly linking quiz results back to educational materials and banking product offerings.

Results

Not published.