PREMIER: "Колотушка" - 16‑битный кликер к премьере сериала

Objective

PREMIER, a Russian streaming platform, promoted the comedy series 'Kolotushka' to its user base. The campaign aimed to drive series awareness and engagement through a gamified playable ad experience that would resonate with audiences through retro gaming nostalgia and the show's themes of overcoming everyday obstacles.

Solution

An interactive 16-bit clicker game styled after Sega Mega Drive 2 aesthetics, where players controlled an MMA fighter smashing obstacles and challenges. The game featured five escalating difficulty levels with visual progression from cool blue to vibrant red tones. Players competed on a leaderboard, with the first 1,000 to complete the game receiving promotional codes for the series, and top performers earning additional prizes.

Results

Not published.