PolyAI: Looped
Open the game- Brand
- PolyAI
- Objective
- Awareness
- Industry
- Tech
- Mechanic
- Action
- Platform
- Web
- Agency
- Glenn Catteeuw




Objective
PolyAI aimed to showcase its voice assistant technology for customer service through an interactive experience that transforms the chaos of old-school call centers into a darkly humorous game. The campaign demonstrated the company's AI capabilities while engaging audiences with playful, branded entertainment.
Solution
Looped: A Customer Service Nightmare is a pixel art game where players navigate through an abandoned office environment, controlling a character facing obstacles and customer service scenarios. The game incorporates PolyAI's voice technology, features progress tracking, and uses dark humor to create engagement—players are invited to 'enter if they dare' and experience the challenge of customer service. The experience was developed by Glenn Catteeuw and hosted at looped.poly.ai.
Results
Not published.








