Plan International - The Long Run

Objective

Plan International, a global nonprofit focused on improving girls' lives across 49 countries, sought to transform supporter engagement into measurable impact through an interactive campaign. The 2011 initiative aimed to connect fitness activities and social participation with fundraising and awareness-raising for the organization's mission to support girls' education and rights globally.

Solution

The Long Run is an interactive web-based running game where supporters run virtually across Plan International's 49 operating countries, either individually or as part of teams. Players accumulate virtual distance through their participation, converting personal fitness activity and social engagement into donations and advocacy for the cause. The game mechanism ties real-world or self-reported running activity to a mapped global journey, creating a tangible connection between participant effort and organizational impact.

Results

Not published.