Pizza Hunt

Objective

Pizza Hut Australia aimed to create a breakthrough gaming activation that would engage younger audiences and drive brand awareness by bringing real-world commerce into a popular competitive gaming environment. The campaign leveraged the intersection of gaming culture and food delivery to build memorable brand interaction with Warzone players during peak gaming hours.

Solution

The Pizza Hunt was an in-game ordering service integrated into Call of Duty Warzone. Players could locate Pizza Hut delivery teams positioned on the Al Mazrah map and connect with them via in-game proximity chat. Streamers from Hut Games (Pizza Hut Australia's gaming team) and celebrity gaming personalities facilitated orders through the chat system. Players who successfully found and interacted with the delivery teams received free pizza, which was then fulfilled and delivered to their real addresses. The activation was executed across December 3-4 in partnership with select gaming influencers and streamers.