Dale 10th Anniversary

Objective

Commemorate the 10-year milestone of Pitbull's Grammy-winning album Dale with an immersive digital experience designed to deepen fan connection to the music and celebrate the album's cultural impact.

Solution

Wayward Creative developed an interactive 3D experience set in Miami where fans could explore freely with a playable character representing the artist, discovering hidden collectibles tied to album tracks that unlocked four distinct mini-games: a racing challenge inspired by the track 'El Taxi', a vault puzzle requiring players to unscramble song titles, a boat race, and a recording studio where users arranged audio stems into their proper sequence. The experience integrated Spotify and Apple Music sign-in, automatically adding the album to fans' libraries and auto-following the artist. It featured a custom in-game audio player streaming the Dale album as the soundtrack and included email opt-in for engagement tracking.

Results

—