Пикабу х Яндекс Маркет: "Прокачай средневековую лавку" - тематический лендинг с мини-играми

Objective

Pikabu and Yandex Market aimed to educate emerging marketplace sellers about platform capabilities and best practices through an immersive, game-based experience. The campaign leveraged gamification to demonstrate essential merchandising tools and operational strategies through a medieval-themed interactive landing page designed to engage potential and existing sellers.

Solution

The campaign featured a web-based landing page themed around a medieval town, where users assumed the role of shop owners progressing through three sequential mini-games. In the first game, players matched identical products on shelves in a puzzle-style challenge. The second involved assembling storefront signage from animated visual elements. The third game required managing customer attraction through volume control mechanics. Upon completion, players received an actionable checklist from the "Merchants' Guild" containing selling tips and platform optimization resources.

Results

Not published.