Architect 2048
Open the game- Brand
- PIK
- Objective
- Sales
- Industry
- Finance
- Mechanic
- Puzzle
- Agency
- Trend Surfers
Objective
PIK, a major Russian real estate developer, needed to attract and qualify potential apartment buyers with genuine purchase intent. Rather than broad-reaching promotional campaigns, the company aimed to identify serious prospects willing to engage actively to claim their purchase incentives—filtering the audience through game mechanics rather than passive code distribution.
Solution
Trend Surfers developed a Telegram mini-app centered on the 2048 puzzle game mechanic. Players accumulate points and unlock a personalized 1% apartment purchase discount code upon reaching 128 points. The implementation included server-side promo code generation, Telegram's native user registration, and SEO optimization—the bot ranked 4th for the search query "PIK discount code." The solution combined entertainment and qualified sales funnel, requiring genuine engagement to qualify for the incentive.
Results
The campaign attracted 18,000 unique users representing a fully targeted audience (genuine apartment buyers). The project launched in February 2025 and operates sustainably without continuous marketing investment. Actual promo code redemption figures and direct sales impact remain confidential (disclosed under NDA), though PIK confirmed full project cost recovery.
