ПИК: "Новый год с ПИК" - новогодний квест по кварталам ЖК ПИК

Objective

PIK, a major Russian residential developer, launched a seasonal interactive campaign during the New Year holidays to introduce prospects to their residential complexes and drive apartment booking inquiries. The campaign aimed to deliver engaging content showcasing project features—courtyards, amenities, and layouts—while capitalizing on year-end buying interest through a playable mini-app experience.

Solution

Trend Surfers developed a festive holiday quest mini-app featuring seven atmospheric locations across PIK neighborhoods, with some areas unlocked through gameplay progression. The experience includes four mini-games with distinct mechanics: 'Catch Stars' (swipe), 'Bounce Ball' (tap-timing), 'Jump Between Balconies' (vertical platformer), and 'Build a Snowman' (drag-and-drop assembly). Each location visually connects to specific PIK developments, highlighting unique amenities and architectural features. Upon completion, users receive a promotional code redeemable toward apartment purchases, with native CTAs ('View Project,' 'Choose Layout,' 'Leave Request') embedded throughout. The quest employs a progressive unlock system and performance tracking mechanics.

Results

Not published.