Philips Brush Busters

Objective

Philips Sonicare for Kids needed to address a behavioral challenge: children rarely brush their teeth long enough or frequently enough. The brand developed Brush Busters to make proper tooth-brushing engaging and rewarding for children ages 4-10, turning a daily routine into an interactive game while helping parents monitor their kids' brushing habits.

Solution

Brush Busters is a free mobile app that wirelessly connects to Sonicare toothbrushes and gamifies the brushing experience. As children brush, they control story characters Bjorn Big Tooth and Vicky One Fang through an interactive adventure. The app detects brush usage via sound detection, includes a brushing tutorial for proper technique, and awards achievement badges for completed sessions. Parents access a tracking dashboard to monitor brushing frequency and quality, and can set customized rewards to reinforce good habits. The app launched on iOS in 2014.

Results

Not published.