Pharmaton: Kiddi World
Open the game
Objective
Pharmaton, a Sanofi vitamin brand, developed an innovative diagnostic tool to help identify learning disabilities in children—dyslexia, dysgraphia, and color blindness—in an accessible, non-stigmatizing way. The campaign positioned diagnostic screening as entertainment, transforming a clinical necessity into an engaging interactive experience that would encourage child participation and early detection.
Solution
Kiddi World is a tablet game that disguises a clinical diagnostic test as interactive gameplay. Using smartpen technology, the game analyzes children's motor control, writing patterns, and visual perception as they interact with words, numbers, and graphics while defending a virtual world from the villain Gomba. The smartpen captures fine motor details—line quality, pressure, and speed—that indicate potential learning disorders. The game featured multiple interactive levels with colorful characters guiding children through diagnostic tasks, with the smartpen simultaneously collecting biometric data on cognitive function.
Results
Not published.
