Paul: Alien On Board

Objective

Paul is a 2011 comedy-action film featuring an extraterrestrial character. The promotional game was created to drive audience engagement with the movie through an interactive web-based experience that aligned with the film's alien invasion and road-trip narrative themes.

Solution

Paul: Alien On Board was a browser-based web game where players defended an RV from alien attack. The game featured realistic vehicle physics with interactive swinging doors and a radioactive barrel launcher weapon system. Players engaged with enemy AI agents programmed to attack through aggressive driving tactics including sideswiping and ramming the vehicle. The mechanics integrated the film's core themes of extraterrestrial invasion and vehicle-based combat.

Results

Not published.