Paramount: Crawl

Objective

Paramount promoted the theatrical release of the 2019 survival horror film "Crawl" through an immersive interactive experience. The objective was to engage audiences by placing them in the film's central survival scenario—trapped in a flooded basement with a pursuing crocodile—creating a memorable brand connection that mirrored the movie's tension and stakes.

Solution

A web-based runner game where players navigate through a flooded basement environment, avoiding obstacles and collecting first aid kits while evading a relentlessly pursuing crocodile. The experience employed dynamic sound design and escalating visual feedback—an expanding red gradient encroaching on the play area—to amplify tension as the threat drew closer, creating an emotional arc parallel to the film's narrative. Developed by OBLIO, the game was made accessible via web browser at portfolio.oblio.io/crawl/.

Results

Not published.