Paco Rabanne: Phantom

Objective

Paco Rabanne launched Phantom, a new men's luxury fragrance, with a gamified European market activation. The branded game served as an immersive product introduction to engage consumers with the fragrance's ingredients and futuristic positioning during the launch period.

Solution

Flaq Digital created an advergame where players embody the Phantom fragrance and search for three signature fragrance ingredients—lavender, vanilla, and citrus—across a digital landscape. Collecting ingredients unlocks the 'Feel-Good Power' ability, which helps players overcome obstacles and navigate challenges. The game was developed for web and mobile platforms and was inspired by a TV commercial produced for the campaign. It supported a sample distribution activation showcasing the fragrance's distinctive robot-shaped bottle design.

Results

Not published.