Оzоn Tech: "Куда спешит Коробчик" - HR mini-app и веб-бот в Telegram для привлечения разработчиков

Objective

Ozon Tech sought to attract software engineering talent and strengthen its technical employer brand by creating an engaging interactive experience on Telegram. The company designed a gamified recruitment tool to identify qualified developer candidates and collect their contact information for direct recruiter outreach.

Solution

A Telegram Mini App with narrative-driven gameplay centered on characters 'Gosha' and 'Korobchik' (a mascot character). Players progressed through four distinct challenges: OVH Scanner (simulating internal infrastructure verification), Sorting Belt (reaction-based speed game), Traveling Salesman Problem (optimization puzzle), and Gatekeeper Quiz (product and engineering logic questions). Scores ranked on a real-time leaderboard of top 100 players. Candidates submitted personal information via embedded Ozon Forms to enter prize drawings and enable recruiter follow-up. Available as both Telegram Mini App and web version, developed by funtech agency.

Results

Not published.