Ozon х Горящая изба: "Игра в добрые дела в ПВЗ Ozon" - веб-игра о работе ПВЗ

Objective

Ozon sought to highlight the community-building role of its pickup points (franchise locations) and attract women—students, mothers on maternity leave, retirees—to become franchise operators by demonstrating through interactive gameplay how these locations foster local impact and charitable activities.

Solution

An interactive web-based clicker game landing page where players manage a virtual pickup point, clicking to help customers with varied requests. Players aim to complete 100 'good deeds' per session with a maximum of three errors allowed. Between gameplay waves, narrative moments reveal how pickup points support local communities, followed by franchise recruitment calls-to-action targeting women as potential operators. Built as a web interface.

Results

Not published.