Orano Go For Climate

Objective

Orano, a nuclear fuel cycle company, launched Go For Climate to raise awareness among young people about the climate crisis and energy challenges during COP26 2021. The campaign aimed to demonstrate how nuclear energy fits into sustainable energy solutions by educating audiences about the relationship between energy choices and carbon reduction, aligned with the Paris Agreement objectives.

Solution

Go For Climate is an interactive online game where players compose the optimal electricity mix to meet consumer energy needs while minimizing CO2 emissions. The experience features six major electric energy sources, allowing users to explore and understand each source's impact on global carbon levels and climate outcomes. Developed as a web-based interactive race game with 3D graphics and full-screen animation, the experience combines gameplay with educational content, making energy policy and climate science accessible to general audiences through an engaging, competitive format.

Results

Not published.