OneTwoTrip: "Азия на миллион" - мини‑апп с ежемесячными заданиями и суперквизом

Objective

OneTwoTrip, a Russian travel booking service, needed to expand its mobile app user base and increase engagement during 2024. The brand launched a year-long gamified loyalty campaign combining in-app quests with prize incentives—monthly travel rewards and a grand-prize draw—to drive user actions such as friend referrals, trip planning, content sharing, and quiz participation.

Solution

Funtech developed an interactive gaming hub within the OneTwoTrip app featuring a quest-based system where users complete in-app missions (invite friends, plan trips, share travel guides, take quizzes) to earn raffle tickets. Each month, 12 winners are selected via random draw to receive flights and accommodation for two in Asian destinations. All accumulated tickets throughout the year feed into a final grand drawing with a 1,000,000-ruble travel budget as the ultimate prize. The campaign ran from August 2024 through July 2025.

Results

Not published.