Okko х Sports: "СтOkkOдному" - интерактивный тест совпадений с мнением комментаторов

Objective

Okko, a Russian video streaming platform, partnered with Sports.ru to deepen engagement with sports broadcast viewers and establish its authority in sports content. The campaign aimed to create an interactive experience that positioned Okko as an expert voice in sports, leveraging real commentator insights to build viewer loyalty and drive traffic to the platform's VOD and live broadcast offerings.

Solution

The campaign launched "StokkOdnomu" (a play on 'одному' meaning 'agree'), a web-based interactive quiz where players answered multiple-choice questions about sports topics (tournaments, matches, teams) in real-time with a timer. Players compared their answers against expert commentators' perspectives, receiving instant feedback that showed how closely they aligned with professional opinions. The game assigned proficiency tiers—"Viewer," "Knowledgeable," and "Commentator"—and generated personalized Okko content recommendations based on demonstrated interests. Results were shareable on social networks, extending campaign reach through organic user amplification.

Results

Not published.