CLIMATE WARRIORS

Objective

NRMA Insurance, a major Australian insurance provider, launched an educational initiative to prepare young Australians for the growing threat of natural disasters, particularly bushfires. The campaign targeted children aged 7–12 to build awareness and preparedness in a demographic increasingly vulnerable to climate-related emergencies.

Solution

Climate Warriors is an interactive game developed within Minecraft, accessible through Minecraft Education Edition and the Minecraft Marketplace. Created by Thinkerbell in partnership with Blockworks design studio (using 29 million custom-built blocks over 8 months), the game features an Australian coastal landscape. Players engage in disaster preparedness missions, learning to protect homes and wildlife. The world includes NRMA's brand ambassador Arlo the Koala alongside Australian fauna, emergency services, rescue helicopters, mission control centers, and iconic Australian locations. NRMA partnered with Stephen Elford, a Microsoft Innovative Educator Expert, to develop accompanying lesson plans and student worksheets for classroom integration.

Results

Not published.