Nivi’s World - Interactive AR Storytelling

Objective

NIVEA created an interactive AR storytelling app to unite parents and young children (4-7 years old) through emotional and social skill development. The campaign aimed to position NIVEA as a brand invested in child development and family bonding through playful, educational content at home.

Solution

A 7-chapter interactive AR mobile app featuring Nivi, a gender-neutral space character navigating Earth. The experience blends 2D hand-drawn animations (4 chapters) with 3D AR interactive sequences (3 chapters) set in home environments. Each chapter addresses emotional themes and life transitions, designed for co-play between parent and child on iOS and Android. The app used a 3D character model with 138 bones and 4m36s of unique animation sequences. Development followed an 8-month iterative cycle, with a proof-of-concept tested with child and parent focus groups before completing the full narrative.

Results

Not published.