NIVEA Advent Calendar
Open the game- Brand
- Nivea
- Year
- 2013
- Objective
- Engagement
- Industry
- Beauty
- Platform
- Mobile web
- Agency
- Sid Lee
Objective
NIVEA aimed to create an engaging mobile experience during the holiday season to increase brand interaction and build daily touchpoints with consumers. The advent calendar format provided an incentive mechanism to drive sustained engagement, with users competing for premium prizes to motivate participation throughout the month of December.
Solution
Sid Lee developed an interactive mobile advent calendar featuring 24 daily challenges that leveraged various smartphone functions and capabilities. Users progressed through daily activities to unlock rewards and enter drawings for luxury prizes, with the grand prize being a tropical island getaway. The experience was delivered as a mobile-optimized website accessible via m.nivea.de/adventskalender.
Results
Not published.
