NIKE - VICTORY MODE

Objective

Nike addressed a critical challenge in Paris: only 9% of the city has sports fields, limiting access to physical activity for teens. During the 2024 Summer Olympics, the brand aimed to connect with Parisian youth and promote sports engagement through a digital-first approach on Snapchat, leveraging the platform's reach of over 90% of French youth.

Solution

Victory Mode was a citywide AR experience built on Snapchat's Lens Cloud technology featuring four core components: AR Wayfinding for real-time navigation to Nike events and retail locations; AR Victory Arcade with competitive basketball and soccer challenges; a live City Leaderboard showing rankings against other Paris participants; and a location-based Scavenger Hunt that awarded bonus points while promoting Nike products and exclusive events. Users competed on a shared scoreboard powered by a custom ranking algorithm.

Results

The Nike Victory Mode campaign generated 23 million paid impressions, 383,000 organic impressions, and 642,000 Snap Star impressions. The initiative created an immersive experience in Paris that deepened Nike's connection with teens through augmented reality technology.