Nike - Just A/Run
- Brand
- Nike
- Year
- 2023
- Objective
- Engagement
- Industry
- Sports
- Mechanic
- Runner
- Agency
- R/GA
Objective
Nike launched an augmented reality running experience to engage runners and promote participation in digital athletic experiences. The campaign leveraged immersive technology to connect with Nike's running audience during 2023.
Solution
Just A/Run was an augmented reality-enabled experience that used immersive technology to create an interactive running-focused digital activation. The project was developed by R/GA and deployed as part of Nike's digital marketing strategy, utilizing AR/VR technology to enhance user engagement.
Results
Not published.
