Air Max Day AR World
Open the game
Objective
Nike launched an augmented reality campaign to celebrate Air Max Day 2020 in Europe, aiming to drive retail engagement and sales through interactive Web AR experiences. The initiative targeted 183 Nike Factory Stores across 13 European countries with gamified activities designed to unlock exclusive discounts and encourage both in-store and online purchases.
Solution
The campaign featured three interactive Web AR games built on 8th Wall technology, accessible via QR codes placed throughout participating stores. Players engaged in a 'sky high world' where flying Air Max 720 sneakers and objects could be tapped to unlock a 20% discount; an image-recognition sticker placement activity on a virtual Air Max of the Week podium where European sneaker enthusiasts could contribute digital stickers to a shared physical marker; and a virtual try-on experience where consumers could wear the Air Max 720 and step on a special vinyl mat to trigger AR cloud effects. The campaign included complementary OOH AR poster advertisements, social media content, and a play-at-home version to extend reach beyond retail locations.
Results
Not published.
