NeymarJr. CRAZY SKILLS
Open the game- Brand
- Neymar Jr.
- Year
- 2015
- Industry
- Entertainment
- Mechanic
- Other
- Agency
- Bascule Inc.
Objective
Panasonic leveraged football star Neymar Jr. to showcase its 3D video capture and playback technology, targeting a global audience of young football enthusiasts. The brand aimed to inspire children worldwide by making Neymar Jr.'s elite football skills accessible through an interactive digital experience, positioning Panasonic as an innovator in sports technology and media production.
Solution
The campaign featured a web-based 360-degree interactive viewer displaying Neymar Jr.'s signature moves captured via motion capture technology and rendered as ultra-realistic 3D CG video. Players could view his skills from any angle on smartphones and computers. From August 2015, Panasonic launched a global 'Challenge Crazy Skills' component where fans attempted to replicate Neymar's moves and submitted video entries. Neymar Jr. himself judged the submissions, awarding winners the 'Neymar Jr.'s Crazy Skills Award'. The campaign concluded with a theatrical short film showcasing both Neymar's original skills and the best submissions from global participants.
