MTV: Photo quiz (Deadmau5), Who Would You Rather?, Seating Chart
- Brand
- MTV
- Objective
- Engagement
- Industry
- Entertainment
- Mechanic
- Quiz
- Platform
- Web
- Agency
- School: Miami Ad School
Objective
MTV partnered with electronic artist Deadmau5 to create interactive and engaging content for the brand in 2010. The campaign leveraged the artist's popularity among MTV's audience during a period when the network was expanding its digital presence and interactive experiences.
Solution
The campaign consisted of three interactive game elements: a Photo Quiz featuring Deadmau5, a Who Would You Rather? game, and a Seating Chart component. These were developed as part of MTV's digital content strategy. The specific game mechanics, platforms, and distribution channels are not documented in available sources.
Results
Not published.
