MSI X Aviasales: Find The Nomad - Web Search Game For Travelers

Objective

MSI and Aviasales partnered to promote laptop sales and travel services through an engaging interactive experience. The campaign targeted digital nomads and travel enthusiasts, using a gamified approach to drive engagement and capture contact information for a prize draw promotion.

Solution

A single-page web mini-game set in a Bali illustration where players search for hidden "digital nomads" working on laptops. Players click to locate all nomad characters with progress tracking, then submit their email address to enter a prize drawing. The experience includes social sharing functionality and participation confirmation. Built as a web-based interactive experience by FarFor.studio, combining visual storytelling with incentive-driven engagement mechanics.