MSI: The Egg Hunt

Objective

MSI created a seasonal promotional Easter game to engage their reward program members and drive participation in their loyalty ecosystem. The campaign aimed to incentivize players to collect eggs and claim rewards tied to MSI Reward Points, creating a gamified entry mechanism into a grand prize raffle.

Solution

The Egg Hunt is a WebGL-based browser game built with Three.js featuring a low-poly 3D aesthetic. Players control a robot rabbit, timing dashes between rocks to collect golden eggs with increasing difficulty. The game integrates with MSI's reward program—participants must log in to claim earned Reward Points and raffle entries. The mechanics emphasize satisfying feedback loops and smooth animations to encourage repeated play. The game was hosted at egghunt.merci-michel.com and positioned as a seasonal promotional experience.

Results

Not published.