The Run - Interparfums

Objective

Montblanc launched its new Legend Blue fragrance in February 2024, targeting a younger, digitally-native audience. The brand needed an engaging, memorable experience to drive awareness and emotional connection with the new scent during its launch phase.

Solution

A browser-based runner game called 'The Run' where players control a character moving along a dynamic track, following the line to activate speed boosts and progress through the experience. Built with Three.js and hosted at therun.montblanclegend.com, the game seamlessly integrated Montblanc's brand identity and fragrance narrative through visual design, animations, and gameplay progression.

Results

The Run received Awwwards Site of the Day recognition on March 16, 2024, with scores of 7.63/10 overall, 7.75/10 for design, 7.59/10 for usability, and 8.20/10 for animations.