The Run

Objective

Montblanc Legend Blue, a new fragrance by Interparfums, required an engaging digital activation to attract luxury consumers and create a memorable brand experience. The campaign aimed to leverage interactive entertainment to drive interest and engagement with the fragrance launch.

Solution

A web-based racing game where players navigate a ball through a track in 45-second rounds, with typical play sessions lasting three minutes and 30 seconds. The experience featured high-quality 3D graphics and sound design built with three.js and Vue.js. A hidden feature allowed players to control gameplay using their smartphone as a remote control via Konami code input. The game was deployed at therun.montblanclegend.com and integrated into pop-up store activations worldwide.

Results

Not published.