Mishka On Ice

Objective

Ralph Lauren created a holiday-themed interactive gaming experience to boost seasonal brand engagement during the festive period. The initiative targeted audiences in Moscow, leveraging the brand's iconic Mishka bear mascot to drive playful, culturally-resonant engagement.

Solution

An arcade-style browser game where players navigate the Mishka bear character through Moscow street scenes completing holiday-themed challenges. The game combines festive theming with arcade mechanics and was developed by Lost Mechanics, a creative digital agency. It was deployed as a branded web experience accessible during the holiday season.