Банк ВТБ: "Умо" - mini‑app с интеллектуальными батлами и рейтингами для отбора кандидатов

Objective

VTB Bank sought to engage university students and young professionals in a non-traditional recruitment process. Rather than conventional application procedures, the bank created a gamified talent-spotting mechanism that could identify high-potential candidates while providing entertainment value. The competitive gameplay format was designed to attract and retain this demographic's attention, making recruitment activities feel like participation in an engaging competitive experience rather than formal hiring procedures.

Solution

Umo is a Telegram mini-app featuring timed intellectual competitions. Players participate in daily battle rounds with multiple-choice questions of varying difficulty levels. The platform incorporates personal scoring, daily and global leaderboards, and 1v1 player-versus-player duels that provide rating boosts. Daily login bonuses and win streaks incentivize repeat engagement. A mascot character (Umo) offers hints and motivational messaging. The system includes anti-cheat measures such as attempt limits and duplicate account detection. Top-performing players receive visibility to VTB's HR team.

Results

Not published.