Captormania

Objective

Migros, Switzerland's largest retailer, launched Captormania to drive in-store engagement and customer interaction around the fantastical underwater world of Aquantis. The seven-week campaign aimed to transform the shopping experience into an immersive adventure that would increase store visits and encourage repeat purchases through collectible mechanics.

Solution

Captormania was a collectible and augmented reality campaign running September–October 2014. Customers received magnetic disc stickers (Captors) representing 50 underwater creatures divided into five competing clans (Wibbis, Mivas, Tarks, Snips, Aimos) with each purchase of 20 CHF in Migros stores. The mobile app scanned these stickers to bring creatures to life in 3D using augmented reality. Gameplay included submarine races between clans, magnetic target interactions in-store, player-to-player trading of Captors, and a photo competition where players captured moments with virtual creatures. The campaign combined physical collectibles with digital gameplay to create a cross-channel retail activation.

Results

The campaign achieved Awwwards Honorable Mention recognition on October 8, 2014.