МетаВДНХ: "Новогодние традиции в цифре" - новогодний спецпроект в метавселенной ВДНХ

Objective

VDNH (an exhibition and entertainment complex in Moscow) launched an interactive web quest to strengthen family engagement with the institution's New Year programming by educating audiences about Russian holiday traditions and history through a gamified digital experience. The initiative positioned the metaverse platform as a bridge between traditional cultural celebrations and modern interactive entertainment.

Solution

Players selected an avatar and progressed through a browser-based quest spanning multiple historical epochs, encountering educational scenes about New Year customs (January 1st significance, Christmas tree origins, gift-giving traditions). Interactive tasks included virtual forest walks, ice-based challenges, and object-hunting in themed locations. As players completed quests, they collected artifacts across different time periods and generated a personalized AI-powered video greeting card with the 2026 zodiac symbol, which could be shared across social platforms. The game incentivized replayability by offering different narrative paths that generated alternative video postcards.

Results

Not published.