Metal Mulisha: World Domination
Open the game- Brand
- Metal Mulisha
- Objective
- Engagement
- Industry
- Automotive
- Mechanic
- Racing
- Agency
- RobotINK
Objective
Metal Mulisha, an established freestyle motocross action sports brand, sought to expand into mobile gaming and engage its audience through an interactive entertainment product. Timed with the iPhone 4S launch in October 2011, the game aimed to create a branded experience that would combine gameplay with user-generated content, leveraging the sport's community-driven nature.
Solution
World Domination is a freestyle motocross racing game where players execute aerial tricks—backflips, frontflips, double flips, and custom combinations—for high scores across multiple environments. The core differentiator was a custom track builder allowing players to design and share their own courses with the community. The game featured four pre-built levels and realistic physics for bike stability, available on iPhone (iTunes App Store at $0.99), web, and Facebook platforms, developed by RobotINK.
Results
The game achieved top 10 ranking in the Racing category and top 200 in the Games category on the iOS App Store during the early mobile gaming era.
