PIECE WALKER

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Brand
Metal Gear Solid
Objective
Sales
Industry
Entertainment
Mechanic
Puzzle
Platform
Web
Agency
SONICJAM

Screens

4 screens

Objective

Konami designed PIECE WALKER as a promotional flash game to build anticipation for Metal Gear Solid: Peace Walker's release. The campaign aimed to engage fans with interactive gameplay and reward them with exclusive digital content and in-game unlockables, driving awareness of the upcoming PSP title.

Solution

PIECE WALKER was a browser-based jigsaw puzzle game launched January 28, 2010. Players competed in online puzzle battles and challenges. Completing the game unlocked Metal Gear Solid: Peace Walker wallpapers, concept art of Raiden for Metal Gear Solid: Rising, and passcodes that unlocked exclusive in-game t-shirts and other cosmetic items in Peace Walker.

Results

Not published.