Spider Swiper
- Brand
- Mentos
- Year
- 2012
- Objective
- Engagement
- Industry
- Food & drink
- Mechanic
- Action
- Platform
- App
- Agency
- Graeme Devine
- With
- Tool
Objective
Mentos sought to engage fans by transforming a memorable commercial featuring an aggressive spider into an interactive mobile experience. The brand aimed to convert passive viewers into active players, letting audiences participate in a playable extension of their iconic ad campaign and drive app store engagement.
Solution
Spider Swiper was an iOS app released in January 2012, designed by veteran game designer Graeme Devine. The game featured intuitive swipe-based mechanics where players defeated six differently designed spiders by swiping across their device screen. Players could execute combo attacks for scoring multipliers, with the core gameplay directly mirroring the aggressive spider premise from Mentos's commercial. The app was distributed through Apple's App Store for iPhone and iPad.
Results
Spider Swiper received Mobile FWA Site of the Day recognition.
