Kiss Fight
Open the game- Brand
- Mentos
- Year
- 2008
- Objective
- Awareness
- Industry
- Food & drink
- Mechanic
- Action
- Platform
- Web
- Agency
- North Kingdom
- With
- BBH London
Objective
Mentos aimed to boost brand awareness and reinforce its playful personality among young audiences through interactive entertainment. The 2008 campaign leveraged digital gaming to create a memorable, shareable experience that aligned with the brand's irreverent positioning and humorous brand voice.
Solution
North Kingdom and BBH London developed an interactive Flash game built around a three-level tournament featuring live-action storytelling. Players controlled a character named Nicky "Fresh Lips" competing against female opponents, using arrow keys to move and the "K" key to kiss opponents into submission instead of fighting them. The game included absurdist mechanics where players collected falling Mentos as power-ups to unlock advanced moves with special effects. Levels were set in varied scenarios including a movie theater. The humorous twist on classic beat-em-up games created brand-aligned entertainment that subverted player expectations and encouraged sharing.
Results
Not published.
